HINTERGRUND

„All creative activities involve a high degree of risk. The success or failure of a creative product is difficult to predict. Artists and creators are rightly concerned with their own creations and in an ideal environment should not be distracted with marketing and business aspects. However, in an increasingly flexible structure peculiar to the creative economy, independent artists and creators are becoming much more autonomous and compelled to deal with business aspects in order to be able to survive from the commercial activities resulting from their creations…”
(United Nations, Creative Economy Report, NYC 2008)

Professionalisierung in der Ausbildung von Designer_innen, Künstler_innen und Musiker_innen fördert die Fähigkeit von Studierenden und Absolvent_innen sich in den Kontexten der Wahl erfolgreich zu positionieren.